Scaling Spend & Sales with Steady ACOS

Performance Overview

(Jan 1 – July 5, 2025):

Ad Spend: $255,499
Sales from PPC: $602,614 (2.36x sales-to-spend ratio)
Orders Generated: 29,948
Clicks: 151,954
ACOS: Averaged 42.4% throughout the period.

What We Did:

Scaled ad spend month-over-month, growing from ~$40K/month to ~$80K/month by May.
Maintained ACOS steady at ~40–42% despite doubling spend — proving efficiency.
Drove consistent sales increases peaking at nearly $200K/month from PPC alone.
Focused on data-driven keyword targeting and continuous bid optimization to sustain profitability.

Impact:

Delivered over $600K in revenue from PPC in just 6 months.
Successfully increased both spend and sales without letting ACOS spiral.
Positioned campaigns for continued scalable growth with controlled advertising efficiency.